As you may already know, Crispin, Porter, and Bogusky are the ad agency who were responsible for creating the cool, quirky, unique
New MINI persona at the relaunch. After their success with MINI, they became advertising GOLD. A few years later Volkswagen stole them away by outbidding MINI. Guess who their latest high-profile client is?
They been brought on by Microsoft to deal with the PR drubbing MS has taken at the hands of Apple. Who'da thunkit? Apple's "metrosexual-twenty-something-cool guy-vs-the-bloated-corporate-pogue" campaign has apparently made some inroads, MS has decided to try to out-cool the kings of cool. Expect the unexpected.
Bob
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